People with the requisite skills and business experience are always able to spot a gap in the market, coming up with an idea and creating something very cheaply and selling it for more, making a profit, etc. Of course the majority of us still work a traditional nine to five job working for an employer who pays us a poor wage for a set job. Most people see this as the safe method of earning money, in fact the majority dont ever think of doing anything else as that would be risky, and although people are these days more likely to move from employer to employer compared to those in the past, some do stay at one employer all their lives. Many would if they could! There are other types of people however who never work regular jobs at all, and are the sort who desperately want to start their own businesses. Some companies only get started as a hobby, which then takes off and becomes popular. The web can help to get ideas for businesses, penny stocks trading can be profitable, affiliate marketing, ebay trading, writing and selling info products, the options are endless.